From Balta Broadloom comes Woolmaster - a big, powerful, new brand in high quality broadloom wool carpets inspired by the rich hues and the warm, luxurious textures of nature.
Market oriented and creatively led ranges: greater strength, greater comfort, greater appeal
Inspired by nature, designed by mastersBalta Broadloom is a leading floor covering manufacturer. No one knows more about the art and craft of producing pure new wool carpets. At our spinning mills in Belgium and Turkey, we use the wool of more than 4 million sheep every year.
Woolmaster uses only long staple British and New Zealand wool to produce 100% pure new wool and 80/20 carpets with a long lasting, high wear resistance. Carpets which add grace, warmth and utter comfort to any home. Wool is the natural choice for customers who respect nature and prefer a natural product.
All Woolmaster ranges comply with strict Woolmark and Woolmark blend quality requirements. For performance measured over time, wool products are low in cost and high in value. Wool has filled our lives with comfort and warmth for thousands of years. When we are surrounded by the natural luxury of pure new wool, its remarkable strength and softness give strong feelings of safety and security.
Wool provides us with a personal environment that is health-enhancing because it is a natural fibre. Wool disperses moisture from our skin, provides even warmth and body temperature, resists flame and static electricity and helps to reduce the stressful noise levels that surround us every day. And yet, while we have been living with the qualities of wool throughout the ages, wool is also a fibre for the future. Regardless of the advances mankind makes in the creation of new synthetics, technology will never recreate the comfort, strength, softness and peace of mind only wool can offer. Naturally better for nature.
As a natural heat insulator, Woolmaster carpets significantly improve thermal comfort. This can lead to savings of up to 6% in heating bills. This also means less wasted energy and lower C02 emissions. What's more, the wool yarns we use are biodegradable. So even at the end of the life-cycle, Woolmaster carpets contribute to a healthier environment.
In the next three months, Balta Broadloom will be launching three new Woolmaster collections: Prestige Twist, Deluxe Twist and Master Twist.
As the trade expects from Balta Broadloom, these latest range of artisan Woolmaster carpets come complete with a comprehensive suite of point of sale and customer sales support materials to help the distribution make the very most of the opportunities provided by this exiting new product line. Supported by an engaging range of inspirational online and in-store materials sympathetically designed to reflect the natural origins of the Woolmaster brand, it has never been easier to inspire your customers with the durability, value and timeless beauty of natural wool. This, combined with a bespoke customer website www.wool-master.com for the new brand and our long-term commitment to client focused support and quality management, makes Woolmaster from Balta 2008's most anticipated new carpeting line.
Woolmaster is a registered brand of Balta Industries.
For more information:
Geert Vanden Bossche, Balta Broadloom
T: +32 56 622 316
E:
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