Flooring Manufacturer | Product Updates

Balta Broadloom, the wall-to-wall carpet division of the Balta Group, recently added new ranges to the exciting new semi-worsted wool broadloom collection under the brand name ‘CARPET COUTURE’. The collection now contains 4 different sub brands: Gianni, Donatella, Wool Supreme and Wool Velvet.

These carpets are exclusive and unique thanks to the use of the finest types of wool and the special spinning technology. The yarn is very strong and elastic, though much softer than most wool twist ranges. Thanks to the success of this new collection, the Turkish factory, Balta Orient, has extended its work force to keep up with demand.

Balta’s mission is to offer its clients new, original, high-quality products at an affordable price through constant investments in product innovation and development. With this in mind, the company opened a brand-new woolspinning mill in 1998 in UŞAK, by far the most famous textile region in Turkey with well-trained workers and a great deal of of textile know-how. This mill produces high quality worsted wool yarns for weaving and tufting carpets and uses the finest wool for this. 120 employees produce fine 2-, 3- and even 4-ply yarns with exceptional features combining softness with superior durability. Today, these yarns are referred to by all market players as the best quality product on the market.

The ‘Carpet Couture’ brand includes the following features:

GIANNI is a fine frisé wool in 13 soft fashionable shades. This superior range (80% pure new wool, 10% polyester Wellbond® and 10% polypropylene) is available in widths of 4 and 5 metres and has been treated with Balta's new stain protector, Protect Plus®. The selected types of high-quality wools which are used to spin the fine two-ply wool yarn guarantee carpets that are hardwearing and free of pilling. With a pile weight of 1,100 gr/m2 and complete with the Wool Blend quality label, Gianni is the backbone of this new CARPET COUTURE collection.

No less than 4 very fine-spun wool yarns are twisted together to form a high-quality four-ply yarn. It is this yarn that makes DONATELLA so special and exclusive. With its 1,525 gr/m2, this range combines tradition with today’s trend in shag pile. With the same Wool Blend pile as Gianni, this range is available in 4 and 5 metres and has also been treated with Protect Plus®.

WOOL SUPREME is an exciting SHAG collection with a very high and loose pile which is very much in demand today. The pile is a combination of heatsetted 4 and 2 ply yarns from Balta's semi-worsted wool spinning mill in Turkey (Balta Orient). It is made of 80% pure new wool, 10% PES Wellbond® and 10% PP. It is a 5/32 cut pile construction with 1,300 gr/m2 in natural colours with Protect Plus® stain protection.

WOOL VELVET is a colourful piece dyed velour in 100% pure new wool. To produce this fine and dense 1/10 cut pile, a high quality 3-ply yarn is used. This range consists of 23 trendy solid colours 4m wide and 10 colours 5m wide. The pile weight is 1,400 gr/m2.

“Today’s consumers only want the best, but not at any price. With ‘Carpet Couture’, new perspectives are now available to consumers who are looking for comfortable, stylish, high-quality broadloom carpets. It’s the ideal product for demanding customers looking to combine superior quality and durability with softness, warm natural colours and the luxurious feel of pure new wool. ‘Carpet Couture’ is definitely the stylish reflection of an uncompromising lifestyle,” says Geert Vanden Bossche from Balta.

BALTA BROADLOOM is the European market leader in wall-to-wall carpets in Pure new Wool and can offer to its customers top quality wool products and reliable service.

About Balta Group

_{The Balta Group is a world leader in interior decoration. The company designs market-oriented and creative collections, including area rugs, broadloom carpet, laminate flooring and wall coverings. Balta is a group of complementary companies, together offering a complete set of solutions in home decoration. The group consists of: Balta Broadloom, I.T.C., Balta Rugs, Balterio, IDECO, Grantil, Balta US and Balta Orient. In 2006, the Balta Group realised consolidated revenues of 728 million EUR with a workforce of 3.704 people.}

More information:

Geert Vanden Bossche
Balta Broadloom
Balta Group
Wakkensteenweg 2 – B-8710 Sint-Baafs-Vijve – Belgium.
T: +32 56 622 316
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