Stanley Tools is ready to rumble as one of Interbuild’s top billing exhibitors at the 2008 event (Sunday 26th through to Thursday 30th October).
Featuring a full-sized boxing ring and all the accompanying paraphernalia, The Stanley Interbuild Arena will play host to a series of tool-to-tool battles with contenders drawn from the tens of thousands expectant visitors.
The format, which continues the competitive theme of last year’s popular Stanley Tools ‘Judgement Day’ Challenge, is sure to be one of the show’s biggest hitters.
“Stanley is renowned for capturing the imagination of visitors and this year will be no exception,” says Interbuild’s Senior Marketing Manager, Sam Matthews. “We’re proud to have a heavyweight brand behind what will be a real knock-out feature.”
The ring-fenced area will complement Stanley’s stand presence within Interbuild’s infamous Truck & Tool section. Traditionally one of the show’s busiest areas, the hive of activity in Hall 4 is entirely geared towards the professional trades, buzzing with ‘live’ product and expert demonstrations.
“We go all-out to make the most of our presence at Interbuild,” says Stanley’s Marketing Director, Katharine Hawkswell. “In keeping with the Stanley brand values we’re loud, proud and ambitious in our show activity and relish the challenge of coming up with a bigger, better and more extravagant way of rousing our trade audience. The Interbuild Stanley Arena will be colossal and the team can’t wait to take on the contenders.”
Sensitive to the requirement of wider exhibitors needs, Interbuild has taken the decision to create the special area for Stanley’s big show splash. A fashion show will also be staged on the arena, in-between Stanley’s sets, and both initiatives are expected to be a big crowd draw throughout the duration of the five-day show.
For further information on Interbuild 2008 (Sunday 26 – Thursday 30 October at Birmingham’s NEC) visit the recently revamped www.interbuild.com
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